Hi, I’m Danielle Shay.

Options Trader. Investor. Author. Media Expert. Educator.

Get my market research—and learn how I turn it into a trading plan.

In my free Five Star Trader newsletter, I share the stocks and ETFs on my radar, the chart levels I’m watching, and the catalysts behind the next potential move.

  • Ideas to research: stocks, ETFs, and sectors I’m watching, with the technical and fundamental reasons behind them.
  • Charts to learn from: Squeeze setups, breakouts, key levels, and follow-ups that show how an idea develops.
  • Earnings in context: historical patterns, what options are pricing in, and when I’m getting more cautious.

You’ll see how I apply my Five Star System to real market conditions, so you can build a more informed watchlist and strengthen your own analysis.

I’m Danielle Shay, Vice President of Options Trading at Simpler Trading and the writer behind Five Star Trader. Teaching you the process behind my decisions is at the heart of what I share.

Danielle Shay at MoneyShow with her stock market workbook

What I Teach

The Five Star System

How I bring together chart patterns, market trends, and a consistent process to identify the opportunities that fit my approach.

Explore my approach →

The Squeeze & Momentum

How I use the Squeeze indicator, chart patterns, and momentum to recognize developing setups and interpret price action.

Explore Momentum Crash Course →

Earnings Patterns

How I study earnings patterns and statistical setups to put a stock’s behavior before and after its report into context.

Explore Quarterly Profits Formula →

Directional Options & Discipline

How I connect a market outlook with an options strategy—and use a trading plan to manage emotion and stay disciplined.

Live Trade with Me →

From the classroom to the markets

My Story

Before I was a trader, I was an elementary school teacher. As a single mom, I wanted a career that would give me more flexibility and time with my son. That search led me to directional options trading—and eventually to a new way of teaching. My father introduced me to options trading in 2013, and I began learning through Simpler Trading. I later contributed to the third edition of John Carter’s Mastering the Trade.

Today, I’m a mom of three, and teaching is still at the heart of what I do. I love breaking down complex ideas into practical steps, whether you’re learning to read a chart or refining a strategy you already use.

My goal is to help you understand the reasoning behind a setup and develop a process you can return to as the market changes.

I’m the author of The Ultimate Kids’ Stock Market Adventure Workbook for Ages 10+, available now on Amazon. It introduces young readers to stock market concepts through puzzles, activities, and investing facts.

My forthcoming book, Sharpen Your Trading Edge: 10 Steps to Mastering Directional Options Trading, is coming soon. It brings together the process, strategies, and lessons behind my approach to the markets.

Danielle Shay and a young attendee at MoneyShow
A moment at MoneyShow.

Trading in the News · @traderdanielle

Danielle Shay on Fox Business and in the Media

You may have seen me discussing stocks, earnings, and market setups on Fox Business’s Making Money with Charles Payne. As Vice President of Options Trading at Simpler Trading, I share the watchlists, chart levels, and reasoning behind my market analysis in my free Five Star Trader newsletter. Explore my appearances below and in my Trading in the News playlist on YouTube.

Video preview: Danielle Shay’s September 2 Charles Payne segment▶ Watch video on YouTube

Featured appearance · September 2, 2026Fox Business with Charles Payne: Earnings Reactions & Market SetupsApple, Broadcom, Microsoft, SPCX & CVNAWatch the full playlist on YouTube →

Read my newsletter recap of this appearance →

Put the learning into context

Trade With Me

Join me in Simpler Trading’s Mastering the Trade room to follow my live market analysis and trading setups.

About My Free Five Star Trader Newsletter

What is Danielle Shay’s newsletter?

Five Star Trader is my free email newsletter. I’m Danielle Shay, Vice President of Options Trading at Simpler Trading, and I share my stock and ETF watchlists, chart setups, earnings analysis, and the reasoning behind my trading ideas.

Is Five Star Trader free, or do I need a Simpler Trading membership?

The Five Star Trader newsletter is free. You don’t need a paid Simpler Trading membership to subscribe. My live trading room and paid courses are separate offerings.

How do I sign up for Danielle Shay’s newsletter?

Use the button below to open the Five Star Trader signup form and enter your details to subscribe.

Let’s Stay Connected

More market insights, conversations, and a look beyond the charts.

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U.S. Government Required Disclaimer - Commodity Futures Trading Commission. Futures and options trading has large potential rewards, but also large potential risk. You must be aware of the risks and be willing to accept them in order to invest in the futures and options markets. Don't trade with money you can't afford to lose. This website is neither a solicitation nor an offer to Buy/Sell futures or options. No representation is being made that any account will or is likely to achieve profits or losses similar to those discussed on this website. The past performance of any trading system or methodology is not necessarily indicative of future results