Hi, I’m Danielle Shay.
Options Trader. Investor. Author. Media Expert. Educator.
Get my market research—and learn how I turn it into a trading plan.
In my free Five Star Trader newsletter, I share the stocks and ETFs on my radar, the chart levels I’m watching, and the catalysts behind the next potential move.
You’ll see how I apply my Five Star System to real market conditions, so you can build a more informed watchlist and strengthen your own analysis.
I’m Danielle Shay, Vice President of Options Trading at Simpler Trading and the writer behind Five Star Trader. Teaching you the process behind my decisions is at the heart of what I share.

What I Teach
The Five Star System
How I bring together chart patterns, market trends, and a consistent process to identify the opportunities that fit my approach.
The Squeeze & Momentum
How I use the Squeeze indicator, chart patterns, and momentum to recognize developing setups and interpret price action.
Earnings Patterns
How I study earnings patterns and statistical setups to put a stock’s behavior before and after its report into context.
Directional Options & Discipline
How I connect a market outlook with an options strategy—and use a trading plan to manage emotion and stay disciplined.
From the classroom to the markets
My Story
Before I was a trader, I was an elementary school teacher. As a single mom, I wanted a career that would give me more flexibility and time with my son. That search led me to directional options trading—and eventually to a new way of teaching. My father introduced me to options trading in 2013, and I began learning through Simpler Trading. I later contributed to the third edition of John Carter’s Mastering the Trade.
Today, I’m a mom of three, and teaching is still at the heart of what I do. I love breaking down complex ideas into practical steps, whether you’re learning to read a chart or refining a strategy you already use.
My goal is to help you understand the reasoning behind a setup and develop a process you can return to as the market changes.
I’m the author of The Ultimate Kids’ Stock Market Adventure Workbook for Ages 10+, available now on Amazon. It introduces young readers to stock market concepts through puzzles, activities, and investing facts.
My forthcoming book, Sharpen Your Trading Edge: 10 Steps to Mastering Directional Options Trading, is coming soon. It brings together the process, strategies, and lessons behind my approach to the markets.

Trading in the News · @traderdanielle
Danielle Shay on Fox Business and in the Media
You may have seen me discussing stocks, earnings, and market setups on Fox Business’s Making Money with Charles Payne. As Vice President of Options Trading at Simpler Trading, I share the watchlists, chart levels, and reasoning behind my market analysis in my free Five Star Trader newsletter. Explore my appearances below and in my Trading in the News playlist on YouTube.
Featured appearance · September 2, 2026Fox Business with Charles Payne: Earnings Reactions & Market SetupsApple, Broadcom, Microsoft, SPCX & CVNAWatch the full playlist on YouTube →
Put the learning into context
Trade With Me
Join me in Simpler Trading’s Mastering the Trade room to follow my live market analysis and trading setups.
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The information contained on this website is solely for educational purposes, and does not constitute investment advice. The risk of trading in securities markets can be substantial. You must review and agree to our Disclaimers and Terms and Conditions before using this site.
U.S. Government Required Disclaimer - Commodity Futures Trading Commission. Futures and options trading has large potential rewards, but also large potential risk. You must be aware of the risks and be willing to accept them in order to invest in the futures and options markets. Don't trade with money you can't afford to lose. This website is neither a solicitation nor an offer to Buy/Sell futures or options. No representation is being made that any account will or is likely to achieve profits or losses similar to those discussed on this website. The past performance of any trading system or methodology is not necessarily indicative of future results

