Apple’s New All-Time High

All eyes have been on Apple, Microsoft, and Nvidia as they reached for new, all-time highs. Nvidia achieved the feat first, with an explosive post-earnings move into $419.38. Today, Apple traded as high as $184.95 before profit takers and sellers brought it down. The quick, intraday reversal left it closing the day down -$1.37, or -0.76%.

As you can see, it’s not as though the stock closed down 3% or anything, but to hit a new high like that and then reverse, going negative on the day, is significant because it is often the beginning of a pullback.

This is especially the case when the move is somewhat news-related. In this case, Apple was trading higher into the developers’ conference. Oftentimes these kinds of moves are ‘buy the rumor, sell the news’ events.

What does that mean? It means market participants buy the stock and push it higher going into the event. But, when the event occurs, most of the excitement is priced in, so it can’t continue higher afterward. That is typically when you will see price pullback.

That can especially be the case when the news-related event leaves viewers a bit puzzled or they feel it lacks luster. It can also occur when a significant milestone (like the new high) is reached.

So, what am I doing with Apple here?

First of all, I will state that I’m an Apple investor, and I continue to love the long-term upside potential in this stock. But that doesn’t mean there aren’t pullback moves to trade within that longer-term uptrend!

Check out the video below, where I go through my complete analysis, and explain how I set up a bearish butterfly to trade the pullback.

 

 

 

 

 

Want to come trade with me? Join me in the Options Gold Room. Learn more by clicking on this link!

Up Next...

How Short Squeezes Occur – And Why I Watch & Trade Them in the Options Market

August 14th, 2026 Yesterday, I wrote to you about short squeezes in NBIS & SPCX. The short squeeze is one of my favorite setups! This morning, I took profits on NBIS again, and I’m always eyeing new entries. So, I wanted to take a few minutes to break down this trading setup and explain why … Read more

Trading SPCX & NBIS: Post-Earnings Short Squeezes

August 12th, 2026 We continue to see explosive post-earnings moves in the stock market, with two notable moves occurring today in both SpaceX and Nebius. I’ve been less focused on trading the earnings reports themselves and more on trading pre- and post-earnings moves, which are more consistent than overnight earnings trades.  SpaceX (SPCX) Last week’s … Read more

SPCX Breakout: High-Volume Thrust Above the Post-Earnings Gap High Signals 

August 7, 2026 Short-Squeeze Continuation SpaceX (SPCX) delivered a textbook bullish breakout today, closing at 133.11 after surging cleanly above the post-earnings gap high. This was no ordinary move—it was accompanied by continually increasing volume throughout the session and a strong close on elevated volume, exactly the kind of institutional footprint we look for in … Read more

Subscribe Today!

Want my up-to-date analysis, setups, top trading tips, and more? Be a Five Star trader, and join my free newsletter today!

Sign Up Now