I’m looking at Alibaba going into Earnings

Lately, my primary trading focus has been on relative strength winners that’re benefiting from COVID-19. One of my favorite trading setups is the rally prior to an earnings report on bullish anticipation of the actual report. Typically, I start this trade about 7-14 days prior and/or when it hits key support levels. Last week, Amazon … Read more

Retail is Hot – Let’s Look at COST, WMT and LOW

Almost every sector of the market has been affected by COVID-19, and the retail sector is no exception. Most brick and mortar stores were operating with very slim margins to begin with and this pandemic has only made their situations more dire. However, even though a lot of companies are reeling from Coronavirus effects, some … Read more

When the market falls…

How to Capitalize on Down Days You know those days, where the market’s falling, and you know there’s opportunity there, but not sure quite what? Or, even worse you get caught up in emotion and miss opportunities that are right in front of you? Well, I’m here to tell you that there’s absolutely opportunity during … Read more

The Effects of COVID-19 on April Tech Earnings

A Friday Pin? Normally I prefer directional trades, but this week is really the first closer to range bound week we’ve seen in quite some time — with a key battle going on at $2800 in the S&P. Call buyers have loaded up, which to me is a good reason for the stagnation at this … Read more

“Simply Amazing Women”

Many of you know me as Danielle the trader. The one who fearlessly (but let’s be real, at the time I was terrified!) moved her life across the country in pursuit of a full-time career with Simpler Trading. Seems like a picture perfect fairy tail, right? Well, I’m here to tell you it wasn’t always … Read more

COVID-19’s best momentum moves

When it comes to celebrating birthdays everyone has their own traditions. For most, those traditions normally come with a cake, candles, and (if you’re extra nice all year) surrounded by those who love you. But, if you’ve had a birthday within the past few weeks, I’m sure you’ve noticed your guest count has dwindled despite … Read more

THIS is the only constant?

Change. Over the last six weeks, life has changed drastically, and in many ways, I doubt things will ever go back to ‘normal’ — and if they do, it’ll be the new normal.  It’s crazy to think that a mere six weeks ago, I was in New York City speaking at what would likely be … Read more

The magic of change

If you’re like me, you’ve experienced moments in life where you can’t believe how fast time is moving — yet at the same time, the past month seems like an entire year has gone by. Before the virus, between juggling work, travel, taking care of Leo, and everything in between, my husband Darrell and I … Read more

Is it Time to Stock Pick?

With all the uncertainty in the market, I find that everyone has the same question: When will it be time to start picking stocks? My simple answer– It depends on what time frame you’re looking at. Then ask yourself: are you a trader or an investor? As far as investing goes, I’m looking at Capri, … Read more