“Simply Amazing Women”

Many of you know me as Danielle the trader. The one who fearlessly (but let’s be real, at the time I was terrified!) moved her life across the country in pursuit of a full-time career with Simpler Trading. Seems like a picture perfect fairy tail, right? Well, I’m here to tell you it wasn’t always … Read more

COVID-19’s best momentum moves

When it comes to celebrating birthdays everyone has their own traditions. For most, those traditions normally come with a cake, candles, and (if you’re extra nice all year) surrounded by those who love you. But, if you’ve had a birthday within the past few weeks, I’m sure you’ve noticed your guest count has dwindled despite … Read more

THIS is the only constant?

Change. Over the last six weeks, life has changed drastically, and in many ways, I doubt things will ever go back to ‘normal’ — and if they do, it’ll be the new normal.  It’s crazy to think that a mere six weeks ago, I was in New York City speaking at what would likely be … Read more

The magic of change

If you’re like me, you’ve experienced moments in life where you can’t believe how fast time is moving — yet at the same time, the past month seems like an entire year has gone by. Before the virus, between juggling work, travel, taking care of Leo, and everything in between, my husband Darrell and I … Read more

Is it Time to Stock Pick?

With all the uncertainty in the market, I find that everyone has the same question: When will it be time to start picking stocks? My simple answer– It depends on what time frame you’re looking at. Then ask yourself: are you a trader or an investor? As far as investing goes, I’m looking at Capri, … Read more

How has the way we use Tech Changed?

Right now, an overall macro take of the market is important, because themes have drastically changed due to the way that people are behaving. Previously, I used to look at the tech sector with particular emphasis on momentum names in the Cloud and cyber security industries, along with consumer discretionary names, and communications. Now, my … Read more

In difficulty, lies opportunity

“In the middle of difficulty, lies opportunity.” Albert Einstein  As I’m sure many of you are experiencing, life has changed significantly over the course of the past few weeks. Some of these changes are admittedly for the better. My daily routine has changed, my trading has changed, along with my overall focus, and mentality.  One … Read more

Profiting from Momentum Madness

Here’s some of what I discussed: The importance of change — how the market has changed, and how I’ve adjusted my trading style to change with it. In the market, it’s so critical to be constantly adjusting your strategy to change with the flow of the market.  What the COVID-19 crisis means for the economy, … Read more

Shifting Strategy to Mirror Market Momentum

The market has seen bearish conditions over the past couple weeks, and it’s a huge departure from what we have been used to. In order to survive the changes we’ve been seeing, it’s paramount to adjust our strategies to fit these new conditions. Before, I’d hold onto contracts on an average of three weeks. Now, … Read more

Is the worst over?

The last 5 weeks of trading have been intense. It seems almost like I’ve done a year’s worth of trading during that time, but ironically, I’ve only done a handful of trades — quite a change from trading upwards of 20 swing setups a week. Why the change…?  Because I had to.  “The secret of … Read more